With all the different companies relying solely on ad revenue, it’s no surprise that the digital marketing industry is worth over $43 billion.
The key to success in today’s world is creating the right marketing strategy, and online is where you’ll find the best tools. Luckily, this can be easy if you follow some simple tips.
Let’s make it easier with a guide to digital marketing for beginners.
Digital Marketing for Beginners: Budget
Now, the good news is that a lot of what’s on this list can be done for free or for a small fee. However, having some capital at the start to give your marketing campaign a boost will go a long way.
Just sit down, crunch the numbers, and figure out how much you’re willing to pay for your overall digital marketing campaign.
This is why you need the budget. Like it or not, advertising works. PPC campaigns can be very effective. Banner ads, search ads, you name it. The better thing is that there’s no shortage of ad platforms these days, and you can start small and build up from there.
As you make more impressions, your revenue should increase, increasing your budget for future advertisements.
Create A Blog
If you have no website, get one immediately. Create a blog on it, as well. You only have one website for people to find on Google, but you could have 1,000 blog posts for people to find. Drop links on each post to your social media pages, and add a way for people to sign up to your email chains!
You’ll also need to know how to get your blog noticed on Google.
Search Engine Optimization
SEO – Search engine optimization uses the right keywords, links, and more to make your content rank higher on search engines like Google. It is an absolute must for your digital marketing strategy, as it’s the best way to promoting organic traffic, which makes up for 53% of all traffic on the internet.
Not only that, but the top 3 results on Google get over 75% of the traffic on all pages, so ranking highly is critical, especially for small, local businesses.
The best thing is that local SEO is a lot easier to dominate. When people search for “[Insert your service here] near me”, it’s a lot easier to rank ahead of the competition in your area than competing with the entire internet. If you’re in the Big Apple, you could check out SEO services New York.
Social media is a brand’s best friend. It’s free, it’s user-friendly, and you can interact directly with your customers on it. There’s a lot of great ways to build up an audience on social media.
Optimize Your Account
Have an easy-to-read logo, the title of your brand, and a short bio. The bio should be a brief description of your company, its location, and a link to your website or contact info. If you want to link to other social media platforms, add lines to your bio first. Don’t make it too long or hard to read.
Create Great Content
It doesn’t just mean post new videos every single day. Find the right times when people are most active on social media, have some content saved up, and drop it at those times.
If posting creative, trendy content isn’t for you, you can also post things like contests or polls for people to share, which is an excellent way to gain followers, especially if you do it regularly. “Like and share this post for an opportunity to win sandwiches at our eatery all month.” People will share this content, bringing it to the attention of a wider audience. If 1,000 people share it, that’s 1,000 new audiences of all different sizes exposed to your account.
Comment On Posts
That is such an easy way to take advantage of other accounts’ successes. If you see a viral video that’s relatable to your brand, drop a funny comment on it. If it gets enough likes, it’ll be the first comment people see on a post that could get millions of more views.
You should also respond to comments on some of your posts. Not all of them, but if you get valuable feedback or important questions. Interacting with your customer base never hurts.
If someone makes a nice compliment about your brand or asks a good question, you can also share it. It will make people feel invested in your brand after having a featured post and encourage others to interact more with your page!
Keep up with hashtags and trends, especially during peak times. Posting relevant content with the right hashtags is an easy way to get noticed when things are trending, so take advantage of these opportunities.
If your budget allows for it, have relevant brands or influencers promote your content, or make another arrangement with them. You may be able to offer some kind of service in turn, as opposed to paying money.
Once you have customers, figuring out how to keep them is just as important. Reminding them of your excellent services with email subscriptions is a great way to do this. You can link your social media and website here, update them on any discounts or promotions, and keep them happy!
Now that you know some tips on digital marketing for beginners, the biggest mistake you can make is waiting to implement it. You have so many tools at your disposal, and many are free.
Get started today, and be sure to keep up with our latest marketing news, so you don’t fall behind!
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