It isn’t easy to grow a business. With marketing strategies not only do you need a good idea, but you must also define your target audience, find a profitable niche and provide something of genuine value, either as a product or as a service.
Whatever you’re selling, it has become easier to get the word out in recent years, but that also means that the competition has gotten fiercer. Unless you use the right marketing strategies to fuel your growth, it will be challenging to create a consistent profit.
If you’re like most entrepreneurs, you’re probably so busy working that you don’t think you have any time left to focus on improving your marketing strategy. However, you should take a step back and analyze the situation.
There are ways to make your business grow without requiring all of your time, money, or energy. Once you understand how to target the right audience and communicate your message effectively, you’ll start seeing results.
Best Marketing Strategies in 2021
Most young businesses are faced with a catch-22 problem. To increase their visibility, they must spend more money. But to get said money, they need to make sales; therefore, they need visibility. What you have to do when the well runs dry?
Unfortunately, as you might have guessed, no one answer applies to every situation. However, there are few things you can do today to reach more customers without going bust.
As long as your business is fundamentally sound and you’re not afraid to apply some elbow grease. You can build an authentic connection with your customer base. All you need to do is add real value to the mix. Here’s how.
If your business doesn’t have a blog, you should create one immediately. But your efforts don’t end there. Blogging doesn’t work for most people because they focus solely on their blog pages.
The truth is that you’re never going to get any visibility this way, and your blog is going to feel like a deserted island filled with posts that nobody is reading.
To change this, you need to start authority blogging. Post content on platforms like Medium, and answer questions on sites like Reddit and Quora. These platforms have massive audiences, and anyone can post there, giving high-quality content immediate access to huge audiences.
When you do post on your blog, make sure to do it effectively. Add value, and post information-rich content. Don’t worry about revealing the secrets to your success. If you can provide value to your audience, they will consider an industry authority, one of the best positions you can be in.
Focus on Search Engine Optimization
Many people are frightened by social media optimization. They feel that it is too abstract and undefined, so they ignore it altogether. It is a mistake, as SEO can be a tremendously powerful weapon in the right hands.
That said, don’t fall for the cheap tricks some companies will try to sell you, using link schemes and that there are no shortcuts to proper SEO. If you want results, you’ll have to put in work, just like with any other aspect of your business.
Here are few tips to improve your search engine rankings organically:
- Don’t spam keywords
- Don’t be afraid to spend a bit more on a custom web page design
- Create high-quality content for humans while keeping search engines in the back of your mind
- Add value to your audience by writing unique, engaging, and insightful blog posts
Do Not Ignore Social Media
Social media is where the magic happens. Some businesses have built their successes solely on social media platforms. We’re not saying it will be easy, far from it. Social media can be quite intimidating, but as you build momentum, you’ll find that even lower-quality posts will get lots of traction.
You could always hire a social media manager, but our advice is to try to handle it yourself first. Post your thoughts and be authentic. Try to give your audience valuable information about your business and the industry as a whole.
Don’t shy away from direct messages on platforms like Facebook, Twitter, Snapchat, and Instagram. You can use these to reach out to more successful businesses or communicate with prospects interested in your products.
87% of marketers say video has boosted their website traffic. As such, this Medium is eye-catching and imaginative. On sites such as YouTube and social media and the website, video marketing is one of the finest channels to drum up views.
Although it takes a bit of finesse to create excellent video content, it can pay off. Just a recording unit, the subject you want to cover, and (ideally) video editing software like iMovie (free!) do not need any fancy equipment. To attract views and traffic, you can then post these videos on your website, YouTube, or Vimeo.
Not surprisingly, the visual quest bandwagon was jumped on by Pinterest. They came up with Lens, a visual search tool that allows users to take a picture of an object to find out where to purchase it online, search for similar products or view related things on pinboards.
As Marketing Land puts it, it transforms a search bar into your phone’s camera:
Pinterest’s Lens now identifies 2.5 billion home and fashion items since the beta edition release have inspired more than 600 million searches on Pinterest’s mobile apps and browser extensions and have seen a 140 percent rise from the day of launch.
Pinterest has started updating its features:
- Pincodes, a QR code-type application that helps you find inspiration when shopping or flipping through your favourite magazines, has been launched.
- To take the estimation out of outfit planning, they launched Lens Your Look.
- They collaborated with brands such as Samsung to introduce their new smartphones to visual search and Aim to enable consumers to search their catalogue using similar items.
- They have fully automated Shop the Look, a feature that lets users purchase items from Pinterest-operating businesses, so you can buy a pair of jeans you see in a photo, for example.
- Many innovative tools have been introduced to help retailers sell their items, including Catalogs, allowing everyone to upload and turn their entire product catalogue into shoppable pins.
Today’s younger audiences and disadvantaged communities want to see a more inclusive portrayal of equity in the digital content they consume and the companies from which they shop. They don’t want to see the same unequal, white-dominated material that we’ve been used to in previous decades, or more specifically.
According to a study conducted by Accenture, forty-one percent of customers have moved their focus away from companies that do not promote inclusivity and culture. The same study also reported that if they do not reflect the diversity, 29 percent of customers would fully turn brands.
Inclusive marketing is here to stay, and in 2021 it will begin to conquer digital marketing. Consumers will continue to prefer companies that create content representing a range of races, sexualities, and religions, including those with physical and learning exceptions, and represent individuals with multiple abilities. It will include the imagery and videos being uploaded and the social media and forum and blog material subjects being addressed.
If you want your make to be unique and, most importantly, remembered by your customers, personalized content, emails, products, etc., are the way to go. The essential advantage of personalized marketing has the control to reach a particular demographic and potential clients.
What is more, you are best positioned to make increasingly relevant and convincing email promotions to the target audience based on their purchase propensities, preferences, and habits by collecting consumer information from list segments, surveys, or studies.
For example, when sending your emails, creating blog posts, or even in your email opt-in forms. If your intended interest group likes movies and general entertainment, you may use pop culture references to convey an increasingly personalized experience in your content. Ideally, the audience will accept the connections and better connect with your brand, leading to increased conversions.
Collaborate with Influencers
- Influencer marketing is said to go as far back as the 1920s. Still, with the growth of social media in the initial 2000s, its popularity skyrocketed. (Note that it may be claimed that social networking began as far back as the 1970s, but around the time of Facebook, Instagram, and the like, “social media” was only common vernacular.)
- In a nutshell, influencer marketing means working with well-known individuals and brands to promote their loyal audience to your goods or services. Marketing for influencers is powerful since most influencers have a highly active niche audience. And the influencer is very likely to buy the goods that he promotes.
There were 3.7 million brand-sponsored social media influencer posts in 2018, which is expected to rise well into 2021. In targeting niche markets, obtaining more social media followers, and driving sales, brands can use influencer marketing to their benefit.
While we’re on the social media topic, we need to talk about influencers’ ability to improve your presence and quickly gain an audience. Finding the right person, however, is the secret. As long as you target the same market, you don’t need someone with millions of followers.
It’s not just about sending out the message; it’s about getting it out there in front of the right faces.
You’ll probably hit a decent audience for a fair sum of money if you manage to do this correctly.
You need to personalize your marketing if you want to stand out in 2021, and that means customized content, goods, emails, and more.
Consider these stats for personalization:
- 63% of customers are deeply irritated by generic bursts of ads
- 80% claim that if they provide customized experiences, they are more likely to do business with a company.
- 90% say that they find personalization attractive.
Kevin George from EmailMonks states that “personalized, behaviour-based triggered emails are three times better than batch-and-blast emails.”
It’s impossible to forget Netflix and Amazon, with their personalized suggested items or movie titles. When you want to analyze examples of the power of personalization. Here are a few other businesses that today are using personalization successfully.
Podcasting is relatively new and offers exciting possibilities for companies that want to connect and reach new markets beyond their current followers. Brands will not only push their social media podcasts, but Google is also trying to transcend voice/ podcasts to drive traffic.
You should address subjects of interest to your audience to launch a successful podcast, provide useful content, and always give a clear call to action to entice listeners to learn more. In this guide, you can then use all marketing platforms to promote your podcast to a larger audience.
Here are some interesting figures from podcast marketing to consider:
- There are over 30 million podcast episodes in production as of April 2020.
- 75% of 12+year-old Americans are now associated with podcasting. (Research by Edison, 2020)
- In 2020, monthly podcast listening hit 37 percent.
- Every month, podcasts now hit over 100 million Americans.
The internet provides companies with almost infinite ways to meet more consumers through a range of platforms. You have several digital marketing strategies available from SEO to social media to email. To push more traffic and create more sales, if you want to.
Converting consumers who have already shown an interest in your brand is one of the easiest ways to win over more customers. That’s why Visitor Queue provides website visitor monitoring. To provide you every single month with a list of new leads from your website. You are using Visitor Queue and the latest website and digital marketing strategy to scale up your business in 2021.